Avago Technologies Appoints Semix Engineering and Marketing as Manufacturers’ Representative in Israel
Avago Expands Sales Channel in Growing Israeli Market
SAN JOSE, Calif., and SINGAPORE,  February 15, 2011Avago Technologies (Nasdaq: AVGO), a leading supplier of analog interface components for communications, industrial and consumer applications, today announced that it has signed a Manufacturers Representative agreement for the Israeli market with Semix Engineering & Marketing Ltd.
Avago is providing leading electronics companies in Israel with a wide range of products, including fiber optics, RF and microwave semiconductors, optocouplers, LEDs and encoders. The agreement is intended to help Avago expand its presence in Israel and to better serve customers. Semix is well positioned in Israel with a robust sales and support network addressing target markets relevant to Avago.
“I am very pleased to reach an agreement for the Israeli market with a leading semiconductor component representative such as Semix,” said Simon Irving, Director of Sales, Southern Europe for Avago. “Semix has a strong presence in Israel, and I expect their added sales support to accelerate our business expansion in this important region.”
“We are proud and pleased to be appointed by Avago, as their sales representative in Israel,” said Shlomo Peter, Co-Managing Director at Semix Engineering & Marketing. “We are excited and highly motivated to work closely with Avago and advance their growth plans in the Israeli market. Semix will cooperate with the existing Avago sales channels and will develop new strategic accounts.”
About Semix Engineering and Marketing Ltd.
Founded in 2003, Semix Eng. & Marketing Ltd. (www.semix.co.il) established itself primarily as a Manufacturers Representative company in Israel. Semix develops long-term relationships with their customers and principles, offering best of its class service and support to comply with today market challenges of technical and commercial requirements. Semix offer their principles outstanding market knowledge, good and professional contacts with key customers, professional Products Management and close work relations with global Distributors and Sales Channel partners.
About Avago Technologies
Avago Technologies is a leading supplier of analog interface components for communications, industrial and consumer applications. By leveraging its core competencies in III-V compound and silicon semiconductor design and processing, the company provides an extensive range of analog, mixed signal and optoelectronics components and subsystems to approximately 40,000 end customers. Backed by strong customer service support, the company's products serve four diverse end markets: wireless communications, wired infrastructure, industrial and automotive electronics, and consumer and computing peripherals. Avago has a global employee presence and heritage of technical innovation dating back nearly 50 years to its Hewlett-Packard roots. Information about Avago is available on the Web at www.avagotech.com.
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